Brand Creation / Brand Identity
AASHVIM HOSPITALITY SERVICES undertakes a complete Market Research to arrive at the decision of having the right product at the right place at the right price. This ensures the right brand for profitability and success instead of a financial failure. We help owners create their personalized brand DNA by researching deeper into the brand values. All the parameters once understood and set become the source for a complete hotel strategy, including the soft human capital whereby the hotel will establish standards for how they will be seen by guests, employees, and the marketplace in general.
Through a scientific and detailed feasibility study, we are able to arrive at the price propensity of the market and existing options. Next is creating unique experiences and repeat usage through word of mouth publicity to achieve the best occupancies and room rates.
The Sales Team is designed accordingly along with the Channels of Sale. This is strongly supported by a website and e-platform.
-Public Relations
Our Public Relations effort improves mediums of communication to convey information about services and products to potential customers, crafting the hotels’ public image and legacy.
-Distribution
AASHVIM HOSPITALITY SERVICES can manage distribution channels from initial set up phase to the final booking process. We develop appropriate and cost-effective sales strategies for electronic distribution and visibility with the right mix to generate and optimize revenue results. Properties can be accessed through all major systems, including Apollo, Sabre and Amadeus.
-Social Media Marketing
AASHVIM HOSPITALITY SERVICES provides fully integrated solutions linking social media marketing with what the hotel is offering – allowing greater visibility and easy reach. With the increasing usage of social networking tools and e-Travel portals like Trip Advisor, Face book and Twitter, direct marketing has changed forever; client testimonials provided by the social media allows other potential customers to make the ‘buying’ decision.
With the large number of distribution channels and high competition, it has become increasingly difficult to know how to manage your business and ensure that you are maximizing every channel at just the right time and at the right price.
AASHVIM HOSPITALITY SERVICES with its strong background in Sales & Marketing takes a holistic approach to Revenue Management focusing on:
- Competitive market positioning
- Business mix
- Pricing strategy
- Decision making process including rate shopping reports
- Internal communication
- Ecommerce strategy
- Benchmarking performance trends
- Distribution channel effectiveness
- Marketing Tools
-E Marketing
Hospitality electronic marketing has gained a high degree of significance and sophistication in managing the web as well as GDS channels (Global Distribution Systems) that open hotels for sale to agents and third party internet sites globally. In some markets today, a majority of bookings are made through electronic marketing channels and fewer by phone or email. Bookings are as easy as a click of a mouse allowing customers to access, compare, negotiate and reserve rooms.
Hotel rooms are 100% perishable and revenue management combining with e-commerce / marketing is crucial to increase and maximize top line revenues.
AASHVIM HOSPITALITY SERVICES has the requisite network and expertise to devise customised 3rd party alliances, chart out systematic room and/or F&B promotional events and even draw up long term loyalty programmes where and when deemed necessary, all for revenue and brand consolidation.
Our industry networking can help identify the right person and price for all positions in a new start up or existing system.
We also recommend on the best ratios of guest to staff, in house to outsource formats to reduce operating costs and liabilities.
We emphasize acquisition, mentoring, coaching and developing talents whilst retaining control and discipline.
Training programmes include Assertiveness & Self Confidence, Communication Skills, Interpersonal Skills, Emotion & Attitude Management, Stress Management, Public & Group Speaking, Body Language, Motivation & Engagement, Leadership, etc.
We work with third party specialists to provide customised packages on:
- Leadership Modules
- Management Modules
- Motivation Modules
- Management Team Audit
- Operational Training Modules
- F&B Development
- Sales & Marketing Module
- Soft Skill training
- Talent Upgrade Programmes
- Crisis Handling Programs
- Departmental Trainings
